Brand Identity & Visual System | Chewing Productions
Chewing Productions is a brand new platform local to the Maltese islands, bringing together all forms of creative for open conversation and discussion of trending and global topics. The various conversational discoveries are then applied to experimental theatre performances that engage and educate audiences on the effectiveness of having a broad mind.
Some brand keywords that help give Chewing its tone of voice and informed the rest of the design process include: curious, dynamic, authentic, instigate, nonchalance and conversational. The logo itself represents the chewed and malleable nature of the brand whilst the unique icons and hand-drawn lines and scribbles help establish its approachable nature towards its audiences. All the while and fun and contrasting colour palette of pink and green help in setting it apart from its competition.
Client: Chewing Productions
Design & Art Direction: Matthew Attard
Design & Art Direction: Matthew Attard
Identity system application
Utilising the various shapes, line designs and patterns, creating the brand collateral was very straight forward. Combining the various shapes and masking hand-drawn lines, various design combinations were created to complete all of the brand deliverables.
